REDTAG launches Arab star Myriam Fares-endorsed Ramadan collection
REDTAG, the Middle East’s leading value fashion and homeware brand, has launched its 2022
Ramadan Collection endorsed by Arab pop legend and “Queen of Stage” Myriam Fares. The collection is
a medley of high-street fashion and haute couture.
April 04, Dubai, UAE: REDTAG, the region’s favourite value fashion and homeware brand, has
announced the launch of its latest Myriam Fares Ramadan Collection, which embodies the Arab
star’s personality and statement-making fashion sense. The launch is part of REDTAG’s multiple,
industry-first value propositions for this year’s festivities.
The highlights of the 2022 Myriam Fares Collection include pleated dresses in soothing colours, a
bright bandana-pattern dress in eye-catching red, and a long-sleeve embellished dress in jet black.
The designs boast Middle Eastern elements as well as reinterpretations of global contemporary
fashion.
For those who seek a sophisticated option, there are button-front short-sleeved shirts to go with
high-waisted relaxed pants in beige. The seasonal bliss is embodied by a camel dress and exquisite
sequin mini dress — all with matching accessories to give a complete, refreshing makeover. The
collection truly reflects the coming together of a widely celebrated artist and a value fashion giant.
“The longevity of our association with Myriam Fares, the mutual admiration, and a shared regional
culture have resulted in a beautiful ensemble for this Ramadan. We exude excellence in our product
quality and who we associate with. The latest collection is the best example of this. Yet, this is only a
part of what we are offering this Ramadan,” said Shehbaz Shaikh, Chief Retail Officer, REDTAG.
Attesting to Shehbaz’s words are REDTAG’s other Ramadan offerings, which include daily and
weekly cash giveaways across the region, free assured gifts on every purchase, and a raffle draw
that will see 10 lucky winners take home a car in the KSA. In addition, REDTAG has launched
Ramadan-inspired homeware and fashion collections for the whole family.
“REDTAG has become synonymous with customer-centric value propositions. We have launched —
and continue to launch — several first-to-market services in the region, solidifying our position as a
leading value fashion brand. This Ramadan was another opportunity to walk the talk,” added
Shehbaz Shaikh.
In the past few years, REDTAG has launched hyper-convenience services like ‘Anytime-Anywhere
Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. REDTAG has expanded its
e-commerce presence in the KSA and introduced WhatsApp shopping in the rest of the Middle East.
Its tiered loyalty program — RT Rewards — boasts over 15 million members. REDTAG’s
contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the
Year’ award 2021.
