REDTAG launches vibrant spring collection endorsed by Myriam Fares
REDTAG, the region’s favourite value fashion and
homeware brand, has announced the launch of its latest Spring Collection, which is endorsed by
Myriam Fares, the beloved Lebanese singer and artist.
The Spring 2022 Collection is inspired by people’s desire to “dive in” to new possibilities. The
pieces showcase vibrant prints and styles that exude a spring vibe, inspired by the people’s
desire to discover unchartered territories in fashion and explore a world of increasing choices,
opportunities, freedom, authenticity, and personal rejuvenation. REDTAG’s statement collection
offers something special for the modern woman of today.
Highlights include flowing silhouettes with classic cuts; maxis, printed skirts, straight and
palazzo pants in urban and contemporary styles; and apparel that embody the “effortless chic”.
The spring colour palette includes both soft pastel hues and brighter shades of the season,
available across apparel categories and matching shoes, handbags, and accessories. The latest
collection and the matching accessories meet the practical as well as stylistic demands of
routine life and special occasions.
“REDTAG’s spring collection is designed to instil a sense of bold and unapologetic freedom while
encouraging customers to take a plunge and broaden their horizons. This spring, there is an air
of optimism following a year of unprecedented challenges. Our latest collections will inspire
them to ‘dive in’ with greater confidence, stand-out style, and spring-like poise,” said Jitender
Advani, Head of Fashion Buying, REDTAG.
The refreshing dive-in concept reflects Myriam Fares’ penchant for sophisticated yet playful
glamour. The collection characterizes discovery, enabling a range of mix and match to make a
perfect combination for the boardroom as well as casual evenings. With such versatility,
REDTAG’s Spring Collection is poised to amaze the shoppers.
“At its core, the latest Spring Collection is about staying in sync with the larger socio-cultural
shift in the Middle East. Customers are heading in a progressive direction. So, we are tailoring
our offerings accordingly. Spring gives so much room to innovate and experiment. And we have
done our due diligence for the 2022 collections, keeping customer expectations as the
cornerstone,” added Jitender.
The recently launched hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find
Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to the brand’s customer-centric
approach. REDTAG has also expanded its reach by introducing WhatsApp shopping across Non
KSA markets while expanding its e-commerce presence in KSA. With several first-to-market
services in the Middle East, along with its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value
fashion and homeware brand in the region. Its contributions were recognized by Retail ME
through the ‘Most Admired Brand Campaign of the Year’ award 2021.
