REDTAG launches vibrant spring fashion and homeware collections

REDTAG, the Middle East’s leading value fashion and homeware brand, has launched its 2022
Spring Collection, which is inspired by people’s desire for a sense of normalcy, optimism, and
positivity in the year ahead.

February 14th , Dubai, UAE; Riyadh, KSA: REDTAG, the region’s favourite value fashion and
homeware brand, has announced the launch of its latest Spring Collection, which is inspired by
the positivity and the optimism associated with the season. The new collection bears the
brand’s promise of being in sync with changing styles and the socio-cultural evolution in the
region.

REDTAG’s statement-making collection offers something special for the whole family, and comes
in plus sizes as well, in line with the brand’s inclusive approach. The styles exude the vitality of
spring, resonating with those who see fashion as the ultimate form of self-expression.
“REDTAG’s spring collection is designed to blend with the abundance of our world. This spring,
there is an air of optimism as people leave the pandemic days behind and look forward to better
times. The Spring 2022 collection is our way of adding to the zeal,” said Jitender Advani, Head of
Fashion Buying, REDTAG.

Highlights include floral printed shirts, fun tees, and casual shoes in elegant hues for the boys;
frocks with Peter Pan collar and cute dresses for the girls; tropical floral print shirts, trendy tees,
suave polos for men; and dresses with geometric prints, scalloped V-neck dresses, casual rugged
ensemble, and matching accessories for women. Comfort remains a key consideration, be it
simple statement shirts or dressing up for casual outings easy to wear dresses and colorful
basics create an emerging and mood-boosting direction. Range of versatile dresses and tops in
beautiful canary yellows and soothing blues are sure to elevate your everyday dressing for
Spring Summer Additionally, the homeware collections are a breath of fresh air. Friendly colours,
optimal-thread-count bed linens, bedding sets, printed and knitted pillow covers in evocative
designs will empower shoppers to give their living spaces a perfect spring makeover. Shoppers
can also hope to find the perfect bathroom basket sets and serving cookware in eccentric
colours, besides a range of spring-inspired home décor items.
“Like every REDTAG product line and collection, Spring 2022 is our response to customer
expectations and needs. We go through the detailed process of ensuring that, when customers
wear REDTAG, they reflect their own personalities and ideas. We are certain that customers will
greatly enjoy the latest collections as they have appreciated the previous seasonal launches,”
added Mohammad Khalid, Head of Buying Non-Apparel, REDTAG.

The recently launched hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find
Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to the brand’s customer-centric
approach. REDTAG has even introduced WhatsApp shopping in Non KSA markets, besides
expanding its e-commerce presence in the KSA region. With several first-to-market services in
the Middle East, along with its tiered loyalty program — RT Rewards — which boasts over 15
million members, REDTAG continues to cement its position as the leading value fashion and
homeware brand in the region. Its contributions were recognized by Retail ME through the
‘Most Admired Brand Campaign of the Year’ award 2021.